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LONDON BUSINESS JOURNAL: STRETCHING TECHNIQUES | JANUARY 1ST, 2015

Developed with climbers in mind, an extreme-stretch jean finds a receptive early market. 

For those who follow crowdfunding campaigns, Boulder Denim might seem like an overnight success. Company owners Taz Barrett and Bradley Spence were happily surprised when their Kickstarter campaign, launched in mid-November, reached its $15,000 goal in less than 30 hours (by mid-December, the campaign had raised over $35,000).

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