Blog

Awareness: An Honest Review
Awareness: An Honest Review
The following is a guest blog post from our ambassador Gerard West. It's Mental Health Awareness Week in the UK and this is his story: One in three of us... Read more...
Last Chance For Direct-to-Consumer Pricing and Tour Update
Last Chance For Direct-to-Consumer Pricing and Tour Update
An update on our pricing model, second batch of jeans, and our tour. Read more...
Big things are happening and it's all thanks to you!
Big things are happening and it's all thanks to you!
Hey Everyone!  It’s April and everyday is starting to feel more like Spring so you better be spending more time outside! But first, we wanted to update you on a... Read more...
We don't believe in labels... Or do we?
We’ve spent 2015 in product development with our denim and avoiding impatience has been trying to say the least. This week we were able to sneak a peek at our labels and we couldn’t be more excited. With the Kickstarter just over a month away we can’t wait to get our denim out in the world. It’s the little things ( like the labels) that remind us why we started this journey. We are more ready than ever to start this adventure. Read more...
Product testing at such great heights!
Last month we decided to take the first samples of our denim to The Chief in BC for the Highline Festival. It was epic, to say the least. We were fortunate to meet and hang with Spencer Seabrooke and the Slacklife BC group and a couple of them were nice enough to try our denim while slacklining. The general reaction: Where can I get a pair? – That’s what we like to hear!   Read more...
Our pockets, it's a trap!
Aside from being super stretchy, our denim is equipped with what we like to call “trap pockets”. As climbers, we know that there are plenty of times where you may find yourself in an upside down situation - and because of that we decided to give one of our pockets a zipper. Simple, right? This way you can secure your valuables (think phone, wallet and keys) while you take on that V5.   We have been going back and forth on the right zipper and today we got it just... Read more...
Ready. Set. Stretch!
We got the first samples of our women’s material in yesterday and we took them straight to The Hive in North Vancouver to try them out! We were lucky enough to find a killer climber (and a great sport) to try them out for us and we couldn’t be more excited. Take a look at how much stretch is happening… We went with the highest stretch retainment in the industry and we are stoked to report that even after an intense climb our denim maintained the original fit. To really... Read more...