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Dirtbag Beta: Our First Three Weeks

Some of you probably assumed we've been on the road for over three months, but the person we hired to convert our 1975 Airstream delivered us an unfinished Airstream three months late. With no climbing cave, leaky windows and roof, and no shelving, we had three weeks to finish the Airstream showroom before our first event in Park City, UT. We literally worked day and night for three weeks to finish it in time. It was a blessing in disguise because we had a lot of fun during the process and it was very rewarding in the end. Taz didn''t have any carpentry experience, but managed to design and build a beautiful perfectly curved wooden climbing cave made from Mahogony with the help of some close friends and family. 21 trips to Home Depot, 317 man-hours, 1700 screws, 19 tubes of PL glue, 5 litres of wood glue, 15 sheets of 1/4" ply, 1/2 gallon of varnish, and 78 cups of coffee later, the build-out was complete. Watch it unfold in just over a minute below:

 

 

Finished Airstream showroom by Boulder Denim

To view more photos of our finished Airstream showroom, click here.

 

With not a day to spare, we set off to Park City, UT spending our first night in a Walmart parking lot. We thought we would be spending most nights at RV campsites, but it turns out dry camping in Walmart works perfectly fine when we're stocked with water and our batteries are fully charged. Dirtbag tip #106: Walmart's allow people to spend the night in their parking lot. Dirtbag tip #152: Walmart bathroom's and soap allow for dirtbag showers. (Wetting paper towel with some hand soap and scrubbing away). 

We arrived in Park City just in time for our first big event, PressCamp. We got to meet with some amazing editors one-on-one and tell them our story inside our Airstream showroom. We met with editors from Men's Journal, National Geographic, Men's Health, Gear Junkie, Outside Magazine, and many, many more. We also ate like kings and gained a bunch of "bad for climbing" weight... but it was so worth it. The event was a success and Boulder Denim was a hit with 4 articles already posted on us just weeks after the event. We can't wait to see what print material comes out in the months to come. Read some of the articles here:

50 Campfires: Boulder Denim Jeans Review

Gear Junkie: Future Gear: 8 Eye-Catching Developments from PressCamp

Backcountry Skiing Canada: Boulder Denim Stretch Jeans for All Your Adventures

Gear Institute: The Hottest Technical Fabric of the Year is...Denim?

PressCamp Meetings

 To view more photos from PressCamp, visit our PressCamp album by clicking here.

 

After PressCamp, during the day we met with retail buyers from outdoor shops all over the Salt Lake City and surrounding areas. The meetings went very well as we have already received order commitments for store's fall lines. In the evenings we put on jean demos at 6 different climbing gyms in the Salt Lake City area where we nearly sold out of our Airstream showroom stock. 

Jean demo at The Mine Bouldering Gym

Jean Demo at The Mine Bouldering Gym in Park City, UT

 

We spent the last week in Colorado doing jean demos at the Movement climbing gyms in Boulder and Denver and then finally found time to shoot some content in Estes Park, CO.

Brad on Edge of Time in Estes Park, CO

Click here to see more photos from our time at Estes Park, CO.

 

Today, I write this from Crux Coffee in Lander, WY just hours before the festivities of International Climbers' Fest commences. In two weeks we'll be showcasing at the tradeshow of all tradeshows, Outdoor Retailer in Salt Lake City, UT. Signing off for now. Make sure you follow our Facebook Page to find out when we're in a city near you.




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