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METRO NEWS VANCOUVER: VANCOUVER ENTREPRENEUR CREATES 'ADVENTURE JEANS' | DECEMBER 13TH, 2015

Bradley Spencer, co-founder of Boulder Denim, hopes his denim will do for climbing what Lululemon has done for yoga and Arc'teryx for raincoats.

A year ago, Bradley Spence set out to find the perfect jeans.

The avid climber from Vancouver, B.C., wanted a pair that was sufficiently stretchy for the climbing gym, but also stylish enough to wear to the pub. Despite searching high and low, Spence came up empty handed.

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